She was a judge on STAR Vijay’s dancing competition Jodi Number One in its third season alongside celebrities Sangeetha and Jeeva.[6] She became a playback singer with the movie Whistle alongside Silambarasan, that was subsequently followed by the tune “Un Mela Aasadhan” in the movie Aayirathil Oruvan, that she also worked as an assistant director.

In August 2011, she declared that she’d direct her husband and Shruti Haasan in her first feature film titled 3, with Dhanush going to clarify that it’d be his only picture under his wife’s direction. The picture got high expectation before release after the tune “Why This Kolaveri Di” from its soundtrack, composed by her cousin Anirudh Ravichander, went viral and became an internet phenomenon. She appeared in the making of the video alongside the lead cast and composer. In July 2015, Aishwarya declared she’ll shortly start a Youtube station under the banner of “Ten Entertainment” to just market initial content and short films by aspiring filmmakers.